FIRST PARTICIPATION AT THE FLOWERTRIALS® (NL): FROM 14 TO 17 JUNE 2022
After having been accepted, before the pandemic, as a participating member of the FLOWERTRIALS®, an organization gathering from June 14th to 17th the product presentations of the main European and international breeders and multipliers, VOLTZ HORTICULTURE inaugurated its first booth with a surface of 150 square meter.
Hosted, like PanAmerican Seed, on the Florensis site, we benefited from a privileged location to present our range Le Jardin Gourmand® for the vegetable garden, led by our main "locomotive" which is taste and putting the spotlight on our selection of late-blight resistant tomato varieties, our Hild herbs, our surprising vegetables, our specialties for the patio and our sweet potatoes.
Our German team was responsible for welcoming the visitors to our booth during the 4 days of the exhibition and for presenting the launch of our BtoC media plan with the first German gardening magazine "Mein schöner Garten".
More than 5.000 international visitors came from 89 countries, with a predominance of Dutch, German, French, Italian, English, Belgian and Polish visitors, the majority of which were horticulturists, breeders, young plants producers, retailers (garden centers) and journalists.
Our participation to the Flowertrials® reinforces our notoriety at the export level and allows our specific varietal range for the hobby market to benefit from a professional and powerful media spotlight.